a water-spouting giant that magically lures visitors into its interior, where chambers of wonder ignite beacons of imagination, has been successful in becoming a globally recognised work of art in just ten years while attracting more than 6 million visitors to date. the uniqueness of swarovski crystal worlds is the dream dreamt the material avowal of a corporation to the diversity of ideas that are unleashed by their material of creation, ultra-brilliant crystal. Originally devised as a gift to employees, collectors, customers and partners in honour of the 100th anniversary of the founding of swarovski in 1995, swarovski crystal worlds, conceived by André Heller, have become a place where people from different backgrounds take pleasure in their astonishment that is as multi-faceted, spontaneous and unadulterated as crystal itself.